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Start With Why

How Great Leaders Inspire Everyone to Take Action
Sep 19, 2016TheresaAJ rated this title 3 out of 5 stars
Sinek's basic premise is "if you don't why you're doing something, the how and what don't matter in the long run". Using both historical and contemporary examples, he illustrates how organizations find their why and also lose their why. Sinek also addresses the issue of how companies lose their legendary success after the founder leaves the organization. I especially liked his chapter "The Biggest Challenge is Success". Although some of his examples are a bit dated with a 2011 publication date, his basic assumptions and premises ring true.