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Mad Women

the Other Side of Life on Madison Avenue in the '60s and Beyond
Jun 22, 2012steph_peregrine rated this title 2.5 out of 5 stars
Did this need to be a whole book? Probably not. Jane Maas has already written an autobiography (which I'm now curious to read, although apparently it's less dishy), and this often feels like it's blatantly cashing in on Mad Men's popularity, with frequent references and comparisons to the show. It's a pretty fluffy read overall, mildly entertaining but not a must-read or a serious study of women in advertising.